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Savy consumers clip coupons to save $1 on ketchup or 55 cents on cottage cheese.  Why don't they put as much effort into looking for coupons for expensive medicines they take every month?
Nearly a year after generic Lipitor launched, few Colorado pharmacies cut their prices as
expected. Although some cash-paying consumers were charged between $18 to $48 for

Liptruzet is a brand new drug (approved 5/3/13) for the treatment of  cholesterol.  It is a fixed combination of atorvastatin (Brand name = Lipitor) and Zetia.  This offer is good for a 30-day free trial and up to $40 off on refills.

Details:
 

Name of Offer:Invokana Care Path

Description:
Manufacturer Printable Coupon; Co-Pay Subsidy 
 

Details:

 
     The pharmaceutical industry has somehow been missing a big opportunity despite what has so far been characterized as an aggressive promotional push. For co-pay coupons to truly catch on with this population, drug makers will not only have to find new ways to education seniors, but also convince them that coupons are not a gimmicky substitute for a price cut.          
     

 
Last July, a long-standing ban on the use of prescription drug coupons in Massachusetts was lifted, allowing state residents to join the rest of the nation in using such discounts to purchase medicines. The closely watched move put an end to what had been a furious battle between the pharmaceutical industry and consumer advocates – for now.
 

 
 
There is no question that Kevin Pho is a smart guy. In addition to being a practicing, board- certified internist, he is also one of the most visible physicians on the Internet. In fact, he bills himself on his KevinMD.com web site as ‘social media’s leading physician voice.’ and he is.  He contributes pieces about medicine and health regularly to various established media.
 

PERJETA™ (pertuzumab) is an exciting new breast cancer drug from Genentech, a leading California biotech company.  It has been shown to extend the life of a breast cancer patient by up to 6 months!
 

Lantus Solostar Coupon Value Increases From $25 To $600

Sanofi’s Lantus Solostar coupon has been upgraded from a one-time use save $25 to a six-time reusable  “save up to $100” per prescription (for six prescriptions).  If you do the math, the maximum value of the Lantus coupon offer has increased  from $25 to $600 a 2,400% increase!